Our Story

Built by a franchisee, for franchising.

Founded in 2012, ServiceMinder was born out of a real-world need to solve the friction points that hold home services franchises back from sustainable growth.

“Franchising isn't just what we do, it's who we are.”

Founded 2012

Founder Portrait

The John Keene Story

John Keene spent years as an Outdoor Lighting Perspectives franchisee watching practical automation remain just out of reach. Together with his son Kyle, he set out to build the platform he wished had existed — purpose-built for the franchisor/franchisee hierarchy from day one.

"The goal was simple: Spend less time on administrative friction and more time on high-value business growth."

— John Keene, Founder

2012

Founded

65+

Brands

2,500+

Franchisees

6×

Top Supplier

Industry Recognition

IFA Supplier Forum Member

Entrepreneur Top Franchise Supplier (6×)

Featured Supplier, Franchise Supplier Network

Trusted By Industry Leaders

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