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Our Story

Built by a franchisee, for franchising.

ServiceMinder started the way the best franchise tools do: with a franchisee who needed it. In 2012, John Keene and his son Kyle built the platform they wished had existed.

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John Keene, Founder and CEO of ServiceMinder

John Keene, Founder & Chief Technology Officer

55+
Active Brands
2,300+
Franchisees
14+
Years in Market
2012

The John Keene Story

As an Outdoor Lighting Perspectives franchisee, John Keene lived the problem firsthand. Leads slipped through while his team was on the ladder. Follow-ups depended on memory. Royalty reports meant spreadsheets. Every franchisee he talked to had the same frustrations, and every software vendor offered generic tools that didn't understand the franchisor/franchisee relationship. So John and his son Kyle built ServiceMinder from scratch, purpose-built for the way franchises actually operate.

“The goal was simple: spend less time on administrative friction and more time on high-value business growth.”

John Keene Founder & Chief Technology Officer

Industry Recognition

Trusted by the franchise community

  • IFA Supplier Forum Member
  • Featured Supplier, Franchise Supplier Network
IFA Supplier Forum Entrepreneur Top Franchise Suppliers 2025

Ready to see it in action?

Book a personalized demo and see how ServiceMinder can transform your franchise operations.